Amika The Kure Bond Repair Shampoo

the kure

bond repair shampoo for damaged hair

a gentle shampoo that repairs damage + prevents future breakage for your strongest mane yet

a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

WHY IT’S SPECIAL

• build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
• claims - 7x more repair*, 55% less breakage*, 2x stronger* hair after one use.
• innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
• plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.

• WHO IT’S FOR

  all hair types 1-4c. ideal for high porosity hair

• KEY INGREDIENTS

  • bond cure technology - an innovative complex that targets the most abundant bonds in hair
  • plant butters - rich in nutrients like omega fatty acids, vitamins, and minerals
  • vegan proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source
  • sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.

HOW

• massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
• double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
• for best results, follow with the kure bond repair conditioner.
• use as part of your wash care routine.