Color Balance Purple Shampoo 10.1oz

Joico Color Balance Purple Shampoo –

Gentle lather shampoo instantly neutralize unwanted yellow tones.

Keep your cool blonde vibrant, healthy and protected.

Long-lasting results for 12 washes.

2x strong hair with suppleness and shine.

Fewer salon visit, Fewer brassiness, More cool blonde.

Key Benefits

• Immediate cooling results, plus round-the-clock healthy hair protection
• Instantly neutralizes unwanted yellow and warm tones in blonde hair
• Long-lasting results through 12 washes
• Boosts shine and smoothness
• Over 2X stronger hair*
• Controls static
• Paraben-free

Directions

1. Apply to wet hair
2. Lather
3. Leave in 1-3 minutes
4. Rinse
5. Use 2-3 times a week, alternating with your daily shampoo
6. Follow with Color Balance Purple Conditioner for best results