Joico Colorful Anti-Fade Shampoo

For Color Longevity. A gentle cleanser that takes out what you DON'T need, and leaves behind everything you DO need! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

What does it do?

For long-lasting color vibrancy

Features & Benefits

• Free of SLS/SLES sulfates
• Provides UV protection for longer lasting color
• Increases shine, manageability and strength
• Gently cleanses color-treated hair
• Fortifies hair for 3X greater resistance to breakage

Directions

Apply to wet hair. Lather, and rinse.