Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo 

Color Balance Purple neutralize brassy/yellow tones in blonde/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to #instacool!

Staying true to hue is now easier than ever JOICO's® glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair's cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex™, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones. 

- Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair
- Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos
- Multi-Specturm Defense Complex™ helps protect color against fading
- Bio-Advanced Peptide Complex™ delivers non-stop repair and protection for healthier hair with every use
- Boosts shine and reduces frizz